PROJECT: Icon design for manufacturing applications
ROLE: Research, design and prototype icons for manufacturing applications
DURATION: 3 months
Vision
As part of the changes being held in general icons at the company, and wanting to align consumer-facing and internal applications, there was a need to come up with a unified iconset. This library needs to be consistent, familiar and representative of the LEGO image across devices, applications and roles.
Challenges
Long research in terms of structures and best practices
Several stakeholders involved for diverse backgrounds and fields
Search of consistency between consumer-facing and internal icons
The main objective was to design an iconset representative of the different areas internally, that are consistent among each other and comprises LEGO’s identity
Research
Before starting the process of design, our group of designers started collecting insights about what icons we needed to design, their purpose, where they would be displayed (on a mobile application, a webpage, on tvs inside the factories, etc.), and the particularities and exceptions we could come up to.
User Research
Besides the technical aspects of using a user behavior analysis tool, there was also research aiming towards the users of this solution. The focus was in trying to understand what were teams interested in knowing, their current situation in accessing data, challenges and possible scenarios.
Guiding questions:
Who could use this tool?
What do teams want to know more about in terms of usage of their applications?
How used are they in analyzing quantitative data?
When in their processes should they use this tool?
How might I encourage teams to adopt and use this tool?
What would they do differently by having this data available?
Awareness
For the purpose of highlighting the benefits of having this tool implemented, easiness to connect it with current applications and examples of usage, a presentation was developed for everyone in the organisation.
What we achieved by doing this:
Raise awareness of the tool
Encourage teams to adopt the solution
Present possible examples of usage
Plan next implementations
Screnshot of the first slide of the presentation about data
Implementation
After the awareness phase, teams reached out to start implementing the solution in both web-based and mobile applications.
We tried to answer these questions:
Who are the users of the platforms you own?
From where in the world are users entering your platforms?
How much time do they spend in your platforms?
What are the most/least visited sections of your platforms?
How are different platforms connected to one another?
How are users adopting new features in your platforms?
These are the results:
Did it work?
People now uses the user behavior analysis tool daily for analyzing their applications and management to have a better understanding of platform connections and flow
+10k*
visits analyzed per month
22*
applications implemented
7*
different teams have applications implemented
1226*
unique users in the whole ecosystem
*Data obtained until January-2023